CPB ( CDP)　clé de peau Beauté

In 1982, Shiseido established its predecessor, Cle de Peau, in Japan. Later, in 1996, they added "Beauté," which means beauty in French, giving birth to Cle de Peau Beauté.

About Cle de Peau Beauté: Cle de Peau Beauté is a Japanese skincare and makeup brand that combines cutting-edge skin science with delicate Japanese aesthetics and modern elegance from France. The brand offers skincare and makeup items that achieve radiant skin that glows from within.

The brand name, in French, means "key to the skin," symbolizing the idea of opening the door to undiscovered beauty.

Focusing on the intelligence of the skin and enhancing its potential, Cle de Peau Beauté uses its unique ingredient, "Skin Illuminator," to bring out the skin's inner radiance. In makeup, the brand emphasizes rich colors, shadows, refinement, balance, and the brilliance of light to unveil the hidden beauty within women's vitality, creating items that harmonize with the skin.

Since its inception in 1982, Cle de Peau Beauté has undergone seven renewals until 2020. "La Crème," based on its unique Brain Skin Theory, has established itself as the pinnacle of high-performance creams, leaving a legacy as a pioneer in high-performance cream formulations. It continues to evolve, aiming to unlock the skin's natural radiance.

Official Website: https://www.cledepeau-beaute.com/jp/