175. SUQQU eyeshadow, Koyudo Saibikoho, Takeda limited

December 3, 2020

Hi Everyone,

I was reading a book about Starbucks.

The concept of Starbucks is to sell a third place, not coffee itself.

Workplace is competitive, and home is a place where you need to behave as a nice spouse in America (this is not what I say, but the book says!). Starbucks thinks people need a third place to be relaxed at.

When Starbucks came to Japan, they opened a shop in Ginza, a very expensive area. It was the first shop outside North America.

People are busy there, and need a place to be relaxed at. They opened shops in busy areas gradually.

Now that Starbucks have a shop in Tottori, the smallest prefecture in Japan, they have covered all of the 47 prefectures.

Japanese need a relaxing third place, LOL.

Starbucks sells a place where you can be relaxed. That is the concept.

I sometimes feel the same way. People love to buy makeup products or brushes, but some are more into a cultural or historial aspect behind the products, which is also fun to communicate.

I cannot compete with big companies on the same ground so I need to have something different.

Ganbari masu!( I do my best)

I want to update on several brands.

SUQQU will replace the current designing eyeshadows with new ones in January. The current products will not be available then.